Google Latest Update - "Hummingbird" One of biggest serch algorithm changes in last three years

Google Hummingbird Algorithm and it's Impact on Online Industry

Hi Friends, we are aware about Google's algorithm changes and it's impact on online industry. Being into digital world we need to be updated with latest changes happening in industry and have to change our planning and strategy regularly accordingly, to ensure we are at top of search results leaving our competitors behind.

In last two years Google has introduced many algorithm changes (Panda and Penguin updates) to control spamming activities. So people working as SEO were required to bring lot of changes in strategy and planning of their campaigns.

Latest change in Google search Algorithm is "Hummingbird" -acclaimed to be the biggest change that Google has introduced in last three years. 

"Hummingbird Algorithm Change" is suppose to make core search better at answering long, complex and  verbal queries.

Hummingbird algorithm is the biggest change after year 2010  "Caffeine Algorithm Changes", introduced by Google. This new change has been introduced to make Google more smarter in delivering accurate and fast results for conversational queries. 

"In general, Hummingbird – Google says – is a new engine built on both existing and new parts, organized in a way to especially serve the search demands of today, rather than one created for the needs of 10 years ago, with the technologies back then," said Danny Sullivan of the search blog Search Engine Land.

This change is definitely going to help in conversational search (voice based search). New algorithm focuses more on "Knowledge Graph" . Google will try to relate your search with best possible and optimized result ( in terms of data availability, quality and relevance). 

This means Google will be focusing more on each word present in the query. Ensuring that essence of entire sentence/conversation is captured and results are delivered accordingly.

Keep tuned in for more updates......